Since its launch in May 2019, ayoba has reached millions of users, with a current active user base of 25 million monthly active users. From news, sports, fashion, music, education to entertainment – watch the Black Star channel for a taste of Ghana, Scrolla Africa in IsiZulu, Yoruba & Hausa, Pulse Channels for Nigerian and Ghanaian business news coverage, current affairs, entertainment and much more.ġ0. LISTEN AND PLAY: Our free music service allows users to listen to trending local and international songs in our fantastic playlists. We have games that you can play as well – Subway Surfers, CR7 Strike, Car Rush Spore Hunter, BattleShip, Pinball, Solitaire and more. New content is added every day. CHANNELS: Free access to a variety of Africa-centric content, all within the ayoba app. LET’S MEET: Share your real-time location with your ayoba contacts.ĩ. SHARING IS CARING: Share videos, images, audio, and other files with your contacts.Ĩ. GROUP CHAT: The more the merrier! Set up group chats to easily communicate with friends and family in a single chat.ħ. If your friend does not have the app, the message will be delivered by SMS, and their SMS response will be delivered to your app. This is a unique technology.Ħ. CHAT WITH EVERYONE: Send SMS text messages to anyone in your contact list, regardless of whether they have installed ayoba or not. FIND YOUR FRIENDS: Use your existing address book to quickly and easily connect with your contacts.ĥ. SECURE: End-to-end encryption means that messages in a conversation cannot be read by anyone else.Ĥ. Note that voice and video calls will consume a user’s data.ģ. CHAT AND CALL NOW: Instant text and voice messaging, voice notes, and voice and video calls with any of your contacts. You need data to get onto the internet, but if you are on the MTN network, you will get free data every day to use the app.Ģ. FREE TO USE: Ayoba is free to use, and this includes all our amazing features. VoIP and video call are not zero rated for MTN subscribersĭistributed by African Media Agency (AMA) on behalf of Ayoba.ġ. Ayoba’s growth trajectory has it on track to achieve 100 million monthly active users by 2025 in line with MTN’s Ambition 2025 strategy. In certain participating territories, users on ayoba receive complimentary daily data, amplifying its value proposition*. The most popular microapps currently are ‘live scores’ (allowing users to get the latest sports scores), ‘ayoba gifting’, ‘video play apps’, sports, and shopping.īorn out of a partnership with MTN, ayoba is available on all networks. This section, referred to as an evolving ‘ecosystem for small African business’ – and some larger ones – allows service providers easy access to the existing ayoba user base with minimal effort. The microapp’s vertical has also seen significant evolution in Q1 at ayoba, as a direct shortcut to the vertical has been added on the bottom navigation bar. It brings a simplified design for easy navigation through ayoba’s curated high-quality content and highlights our themes to our users. This page, currently in pilot phase, will be rolled out to all key territories in the future. The introduction of the new ‘explore’ landing page marks a significant advance for the ayoba’s Android version. We have improved our socialisation and messaging functionalities, enhanced our microapp experience and added many more features,” Akinci says. “The first four months of 2023 was a period of significant growth and development for ayoba. Users have viewed 88 million cards across all channels, in topics such as entertainment, education, food, fashion and more. These have been well received, with a 35% increase in messages, and a 16% increase in both stories and VoIP calls. So far in 2023, ayoba has focused on enhancing communication and content features. Our users are at the heart of our progress, and we are grateful for their support.” “Our journey has been transformative, and the positive response from our users fuels our drive for innovation. “25 million is a significant milestone to pass on our fourth birthday,” says CEO Burak Akinci. Among key territories are Nigeria, Cameroon, South Africa, Ghana, Côte d’Ivoire, Uganda and The Republic of Congo. The platform is available globally but has a strong a focus on the African continent. This is up from 20 million monthly active users in December 2022. CAPE TOWN, South Africa, -/African Media Agency(AMA)/- Africa’s super app ayoba today announced the achievement of a significant milestone – surpassing the 25 million monthly active users’ mark as we celebrate our fourth anniversary.
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